Who are we?
The Revival Collective was founded by three graduates of the University of Sussex who, throughout their university career and involvement in various fashion projects, became increasingly aware of the alarming ecological and unethical harm done to our planet and its inhabitants at the hands of the fashion, beauty and lifestyle industries. The Revival Collective now works towards trying to change this!
What do we want to do?
We are all incredibly passionate in trying to raise awareness about the damage caused by these industries and hope that The Revival Collective offers a platform through which to do this and, in future, an alternative place to buy your clothes.
We hope to help change people’s attitudes towards the way we produce and consume, disprove previous stereotypes about ethical and sustainable living and offer alternatives by making modern and stylish ethical brands more accessible. And as a consequence, we hope to change the way ethical and sustainable living is viewed.
Yes, ethical fashion can look great!
No, you don’t have to completely change your lifestyle to have a more eco-friendly life!
What are the issues with the current industry?
In a society obsessed with consumption, brands and business are sucked into an unceasing cycle of mass production at increasingly low price points, which encourages selling high volumes of cheaply-made products to generate as much profit as possible. The population as shoppers have come to see this as the norm and therefore expect it, which means that the demand only increases, causing a rise in binge buying and waste.
We are now drowning in an overwhelming amount of commercial goods which are easily affordable to the masses – but at who and what’s expense?
First, the people who are making the goods are often treated unethically, working in dangerous conditions for less than minimum wage. Second, many products and components are tested on animals. And third, there’s the planet. The fashion and apparel industry alone attributes to 10% of the world’s total carbon footprint, creating 2,100,000 tonnes of CO² emissions.
Despite the huge ecological damage caused by these products and the unethical way humans and animals are treated in their production, many shoppers continue to be unaware of the consequences of our modern consumerist culture. The scary thing is, many brands and companies don’t even know (or conveniently turn a blind eye to) where their products have come from and how they have been made.
What do we mean by Sustainable & Ethical?
According to UN Brutland, sustainable practices and developments consider how to meet the ‘needs of the present without compromising the ability of future generations to meet their own needs’. It looks mostly at the environmental impact of the present day such as waste, use of natural resources and pollution, and considers the changes that we must all make in order to become more environmentally friendly and lessen the damage done to both us and future generations.
In this context, ‘ethical’ is used to describe ethical practices in all aspects of the production and selling of products. The main focus is the social impact of producing the item such as exploitation of workers, as well as animal testing. Ethical practices promote fair treatment of all members of the supply chain and also looks at animal welfare.
So what can you do?
Get in touch! We’re working hard to find the best ethical and sustainable brands so we can make them more accessible to you. In the meantime, we’ll be sharing information, tips, and sustainable style inspiration here to help spread the word about the fashion industry. We want to show you that it’s simple to live a more ethical and sustainable life – and if we can do it, so can you. So leave a comment, follow us on twitter, and let us know what you think!