About

Who are we?

The Revival Collective was founded in 2017 by us, Hermione and Harriet, who throughout uni and our involvement in various fashion projects became increasingly aware of the alarming ecological and unethical harm done to our planet and its inhabitants at the hands of the fashion, beauty and lifestyle industries. Like so many others, although we were upset by what we’d found, we didn’t know how to make a difference. So we decided to dedicate ourselves to finding alternatives and founded Revival Collective to document our journey. Through the blog, collective and events we want to share everything we have discovered to help inspire other people to do the same! We’re working to change attitudes towards the way we produce and consume, disprove previous stereotypes about ethical and sustainable living and offer alternatives by making the many existing modern and stylish ethical and sustainable brands more visible.  As a consequence, we hope to change the way ethical and sustainable living is viewed.

Yes, conscious fashion can look great! Yes, conscious beauty is just as good!   No, you don’t have to completely change your lifestyle to have a more conscious life!

 

What do we want to do?

We are incredibly passionate about trying to raise awareness of the damage caused by these industries and hope that Revival Collective offers a platform through which to do this and, in future, an alternative place to buy your clothes.

We hope to help change people’s attitudes towards the way we produce and consume, disprove previous stereotypes about ethical and sustainable living and offer alternatives by making the many existing modern and stylish ethical and sustainable brands more visible. And as a consequence, we hope to change the way ethical and sustainable living is viewed.

Yes, conscious fashion can look great! Yes, conscious beauty is just as good! No, you don’t have to completely change your lifestyle to have a more conscious life!

What are the issues with the current industry?

In a society obsessed with consumption, brands and business are sucked into an unceasing cycle of mass production at increasingly low price points, which encourages selling high volumes of cheaply-made products to generate as much profit as possible. The population as shoppers have come to see this as the norm and therefore expect it, which means that the demand only increases, causing a rise in binge buying and waste.

We are now drowning in an overwhelming amount of commercial goods which are easily affordable to the masses – but at who and what’s expense?

First, the people who are making the goods are often treated unethically, working in dangerous conditions for less than minimum wage. Second, many products and components are tested on animals. And third, there’s the planet. The fashion and apparel industry alone attributes to 10% of the world’s total carbon footprint, creating 2,100,000 tonnes of CO² emissions.

Despite the huge ecological damage caused by these products and the unethical way humans and animals are treated in their production, many shoppers continue to be unaware of the consequences of our modern consumerist culture. The scary thing is, many brands and companies don’t even know (or conveniently turn a blind eye to) where their products have come from and how they have been made.

 

What do we mean by ‘Ethical’ and ‘Sustainable’?

According to UN Brutland, ‘sustainable’ practices and developments consider how to meet the ‘needs of the present without compromising the ability of future generations to meet their own needs’. It looks mostly at the environmental impact of the present day such as waste, use of natural resources and pollution, and considers the changes that we must all make in order to become more environmentally friendly and lessen the damage done to both us and future generations.

In this context, ‘ethical’ is used to describe ethical practices in all aspects of the production and selling of products. The main focus is the social impact of producing the item such as exploitation of workers, as well as animal testing. Ethical practices promote fair treatment of all members of the supply chain and also looks at animal welfare.

 

What about ‘Conscious’?

Conscious is a word that we like to use a lot as an all-encompassing umbrella term for choosing ethical and sustainable alternatives, basically being ‘woke’. If you’re living ‘consciously’ you’re aware of the issues and are consciously choosing alternatives which have less of an impact wherever you can.

 

So what can you do?

Get in touch! We’re working hard to find the best ethical and sustainable brands so we can make them more accessible to you. In the meantime, we’ll be sharing information, tips, and sustainable style inspiration here to help spread the word about the fashion industry. We want to show you that it’s simple to live a more ethical and sustainable life – and if we can do it, so can you. So leave a comment, follow us on twitter and instagram and let us know what you think!

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