When you first decide to make the switch to vegan and cruelty free beauty products, it can feel like a challenging, if not an impossible, feat. Take it slow, replacing items when and where you can. You’ll also be surprised at how many widely accessible highstreet products are actually cruelty free, maybe even some of the brands you use already.  It’s important to remember that it can take baby steps getting to know firstly what brands are vegan and cruelty free, and secondly what products work for you.  However, you will most likely feel a sense of achievement once you have found your go-to ethical brands and managed to throw away the last of your old products which remind you of your ‘pre-cruelty free’ days.

When looking into vegan and cruelty free beauty brands it is obvious that this is more than a case of either ‘they are’ or ‘they aren’t’. A prime example of this is The Body Shop, who are a self-confessed cruelty free and vegetarian brand. The Body Shop were, in fact, one of the first cosmetics companies to stand up against animal testing. Seems simple enough so far, right? However, in 2006 The Body Shop was sold to L’Oreal, a company largely infamous for their animal testing. Although The Body Shop themselves still weren’t taking part in animal testing, the affiliation between the two companies was enough to send many consumers running for the hills. Find out more about this labelling minefield in our beginners guide to cruelty free. 

For you lovely lot, I have taken the most stringent route to deciding which vegan and cruelty free brands I will try out. Within my budget, I have managed to find a range, or smorgasbord if you like, of mid-market and drugstore branded lipsticks and lip tints. To truly put them to the test I went for the brightest and boldest colours, making sure that their pigment would withstand my routine of continual eating and drinking throughout the day.

Jeffree Star

The brand itself, eponymous of the fabulous singer/songwriter and make-up artist Jeffree Star, specifies that “Makeup is for humans, not animals”. The Velour Liquid Lipstick appeared to be a popular choice so I thought I’d give it a go.

I chose Rich Blood. At first glance, the packaging is like a dream of my childhood, pink and sparkly. I applied it once in the morning and it really did last. The liquid dries to your lips making it virtually impossible to rub off unless it gets wet. The application is thick, easy and the result is a very clear line which is useful if, like myself, you aren’t very dexterous when applying lipstick. Overall, I can barely fault this product especially with a reasonable price point of £16 and free delivery through Beauty Bay.


Another accessible option is the high-street store Lush. While my local store didn’t sell their lipsticks, they did sell a pink tinted lip balm and I jumped at the chance to buy it. This product had a low price of just £6. Lush not only are cruelty free but they also hand-make all their products using natural and organic ingredients.

 The Kiss is perfect for a subtle look as it provides a little shimmer and a baby pink pigment. I chose to test this one last as my lips were in desperate need of rehydrating, which is especially important in these cold winter months. The brand has a relatively sound ethos and the lip tint works as expected. However, if you are in the market for a strong colour this may not be the choice for you. Their lipstick ranges can be bought online and in the Oxford Street store.

Sugar Pill

Sugarpill is known for bright pops of colour and playful packaging. The lipstick comes in the shape of a pill,  hence the name, which is a quirky touch. There is a small range of lip colours, including quirky names like Shiver and Anti-Socialite. I tried out Cubby which is both peachy and coral. The application of this lipstick is smooth and it leaves a matte finish. I had to reapply this lipstick a couple of times throughout the day, but this is a small trade-off for colour which is super-pigmented and unique. Again, this lipstick can be purchased for £14 with no delivery charge through Beauty Bay.

So there you go – 3 gorgeous conscious lipsticks which prove that buying vegan and cruelty free does not mean breaking the bank or compromising on quality and style. Do you love these brands or have any other favourite cruelty free lipsticks? We’d love to know, comment below or tweet us @revival_collect.